Legal Stuff

Last Updated: 10 November 2025

We aim to be clear about our product packaging and the limits that apply. We hope that we have met that goal in this product catalogue and that you find it useful. Please note that the fees we provide here are subject to applicable taxes and that all purchases are subject to the ThinkGo’s Customer Terms of Service.

We periodically update this catalogue by posting a revised copy at https://thinkgo.co.nz/legal-stuff, so please check back at that website for current information. 

Software Products

ThinkGo provides strategic business planning and strategy activation software for tech startups and scale ups who provide products and services for business use (B2B). The software suite consists of the following products:

• ThinkGo Diagnostics

• ThinkGo Core Identity

• ThinkGo Business Engineering Design 

• ThinkGo Mission Control 

• ThinkGo AI growth navigation agents

Below, you’ll find a high-level description of each product, a list of features associated with each product package, and any limits that apply. Future products that are in development and not available yet will be added to this Product Catalogue when they are generally available.

Use of Artificial Intelligence (AI) Services
Several of ThinkGo's products and services, including the ThinkGo Core Identity Demonstrator and the ThinkGo Growth Navigator AI Agents, utilise artificial intelligence to generate analyses and content.

• Nature of AI Output: The output from our AI services is generated by large language models. While we strive to provide high-quality and relevant results, the content is probabilistic and may not always be accurate, complete, or up-to-date.

• No Guarantee or Warranty: All AI-generated content is provided "as is" without any guarantees or warranties of any kind, express or implied. ThinkGo is not liable for any damages or losses arising from the use of, or reliance on, AI-generated content.

• User Responsibility: Users are responsible for reviewing, editing, and validating all AI-generated content to ensure its suitability for their intended purpose. The AI services are tools to assist users, not to replace human judgment and oversight.

• Intellectual Property: Please refer to our Customer Terms and Conditions for detailed information regarding the ownership of inputs and outputs when using our AI services.

Free Tools

By using our free tools, you are considered a Free subscriber and Customer of ThinkGo and must abide by our Customer Terms of Service, Acceptable Use Policy, and Website Policies. As a non-paying Customer, you also subscribe to our communications, which you can unsubscribe from at anytime.

ThinkGo Diagnostics demonstrator

The ThinkGo Diagnostics Demonstrator is a complimentary tool used by business leaders to conduct a high level on-line self-assessment of their company’s readiness for igniting and sustaining accelerated growth that provides a PDF report on that assessment via email. 

ThinkGo Core Identity demonstrator

The ThinkGo Core Identity Demonstrator is a complimentary, AI-powered tool designed to provide business leaders with an initial analysis of their company's strategic brand and messaging based on their public website.

• Functionality: By inputting a website URL, the tool utilises a generative AI agent to analyse the website's content. It identifies the company's Brand Personality (Brand Voice and Tone) and, based on this, generates a draft of the company's Core Identity, which includes its Purpose, Vision, Mission, Values, and Value Proposition.

• Purpose: This tool is offered as a free application to demonstrate the value of ThinkGo's strategic analysis capabilities. It provides a high-level overview and is intended for informational and illustrative purposes.

• AI-Generated Content: The output of the THINKGO CORE IDENTITY Demonstrator is generated by an artificial intelligence model. As such, the output may contain inaccuracies or errors, and it should not be solely relied upon for critical business decisions. The generated content is a starting point and should be reviewed and refined by the user.

• Usage Limitations: This free tool is for internal business evaluation and is not intended for commercial resale. For example, a consultant may not use this tool to provide paid services to a client.

Paid Subscriptions

ThinkGo Diagnostics

ThinkGo Diagnostics is our first product in the ThinkGo Boost Platform. With Diagnostics, business leaders objectively identify their business' health and growth readiness relative to comparative businesses and planned trajectory. There are three plan levels for ThinkGo Diagnostics: Ignition, Nitro, and Hyperdrive.

All of the ThinkGo Diagnostics plans provide:

• a thumbnail prospectus of your company's market positioning

• current state of play of your company's growth relative to industry benchmarks

• a maturity score report of your competencies in the 8 key areas of Organisational Capacity, Customer, Product, Marketing, Sales, Internal Operations, Financial Management and Strategy and Governance

• monthly reassessment of all of the above items

Ignition:  This is the starting point for your business diagnostic needs. With Ignition, you get an individual Diagnostics report. The report objectively measures and benchmarks the health and readiness of your business for growth. Not only does it provide the diagnostics, but it also helps to reduce the time and ambiguity involved in the analysis. This offers an excellent jumpstart for startup leadership teams who desire quick insights into elements hindering their growth.

Nitro:  With Nitro you get a step further. Along with the Diagnostics, you also get a tailored recommended list of actions to improve your business' growth competencies in areas requiring your energy and support. This option gives a decisive inroad into problem-solving, as you're not left to decipher the report alone. Precise actions are recommended based on comparative measures within the ThinkGo database, thereby saving you from implementing ineffective generic solutions.

Hyperdrive:  The Hyperdrive plan is the full package, designed for teams of 5 or more people. Hyperdrive provides diagnostics, tailored actions for improvement, and a histogram of respondents' answers across the 8 perspectives covered in the assessment. This feature is particularly beneficial in tracking the collective team's perspective on Organisational Capacity, Customer, Product, Marketing, Sales, Internal Operations, Financial Management, Strategy and Governance, and applying it streamline to your business growth strategy effectively.

ThinkGo Business Engineering Design

(Coming soon) Business Engineering Design develops a plan (action list with deadlines) on what, where, why and how the business needs to invest their time and resources to generate demand and adoption of their Value (Product and Services) by their Target Customers. It uses your Growth Velocity Rating and Growth Velocity Profile as input. The Engineering Design solution can be delivered currently as a bespoke solution integrating Diagnostics with Consulting Services’ outputs coupled with generative AI to speed up design and delivery of your strategic business plan.

ThinkGo Mission Control

(Coming soon) Mission Control partners the business with its investors and stakeholders, working together to achieve their objectives, providing business telemetry monitoring, recommendations, and business coaching to assure success. The Mission Control solution can be delivered currently as a bespoke platform providing a dashboard view of business performance alongside a human business coach paired with generative AI recommendations. 

ThinkGo Growth Navigators (AI agents)

ThinkGo Growth Navigators are a team of purpose built generative AI agents for augmenting your business strategy capabilities and capacity. All ThinkGo Growth Navigators are situationally aware of your unique business strategy and day to day business dynamics in order to deliver the expert outputs you task them to perform.

Consulting Services

As stated in our ThinkGo Customer Terms of Service, unless we otherwise agree, consulting services are as described on https://thinkgo.co.nz/legal-stuff (or other URL we designate), and will be delivered in English. You can find these descriptions below. We may periodically update this description page. There are some important general terms that relate to all of these descriptions, and you can find these in the general terms section below.

General Terms

We may choose to change any people assigned to your account or the consulting services at any time for any or no reason. Unless otherwise agreed or specified in the applicable description, all consulting services are performed remotely. For consulting services performed onsite, (i) you will reimburse us our reasonable cost for all expenses incurred in connection with the consulting services and (ii) we may update the date and/or location at any time, regardless of whether a date and/or location is specified in your order. If we update the date and/or location after purchase, we will notify you. Consulting services are non-cancellable, and all fees for consulting services are non-refundable.

Important Note:
If there are a specific number of hours included in the consulting services purchased, those hours will expire as indicated below, which expiration period will commence upon purchase (the “expiration period”).

If there are deliverables included in the consulting services purchased, it is estimated that those deliverables will be completed within the time period indicated as the delivery period below, which delivery period will commence upon purchase (the “delivery period”). If the consulting services provided are not complete at the end of the delivery period due to your failure to make the necessary resources available to us or to perform your obligations, such consulting services will be deemed to be complete at the end of the delivery period. If the consulting services provided are not complete at the end of the delivery period due to our failure to make the necessary resources available to you or to perform our obligations, the delivery period will be extended to allow us to complete such consulting services.

Customer Consulting Services

Custom Consulting Services will be as described in the applicable order form or statement of work. Delivery period and/or expiration period will be as stated in the applicable order form or statement of work.

Fast Reviews

(designed to be 1-2 weeks long)
The Scope and input material for FAST REVIEWS are adjusted so that the review can be completed within 1-2 weeks’ duration of you supplying required material. All FAST REVIEWS are conducted on material that you provide to us. All of our consultants conducting FAST REVIEWS are AI assisted. 

Competitive Market Review
Conduct analysis on competitive items and suggest strategies to most effectively compete in your industry. Analysed items may include, but are not limited to: 

• Target Customer Segment

• Threats From New Entrants and Substitutes

• Pricing Approaches

• Distribution / Sales Channel Strategies

• Allies / Partnerships

• Product Development, R&D Budgets

• Messaging / Positioning Tactics

• Brand Reputation

• Leadership Vision

• Talent Pool Strengths

Messaging / Positioning Review
Analyse messaging in your digital content, elicit the key messages being communicated and how your company is positioning the value and compelling reason to buy your product and services with your Target Customer Market with a report that suggests strategies to improve the messages and how you are positioning them.

External Market Review
Analyse and report on the external market relative to your business model and products. This review aims to provide context and input for the refinement of your business model. It examines key trends, market issues, macro economic forces, and industry forces. 

Target Customer Review
Conduct analysis on your existing customers to ascertain the target customer niche market segment that your company should be pursuing, or pursuing better. The review aims to understand common characteristics, demographics, psychographics that are shared within your existing customers to identify niche markets that you may not be aware of and which may require fine tuning in your positioning, messaging, marketing, sales and customer success artefacts and tactics. 

Product-Market Fit Review
This exercise will describe how compelling your value proposition is to your Target Customer niche market by visually charting it using Strategyzer’s Value Proposition Canvas map. The Value Proposition Canvas plots your Target Customers’ prioritised jobs, and pains and gains with their job that the need addressed, and the products that you offer to them to get either a functional, social, or emotional job done - and how your products relieve specific pain and create gain for them, in a ranked manner. Strategies are suggested for any gaps that are detected through the product-market fit review. 

Market Facing Value Proposition Review
Analyse your digital business content and reverse engineer your value proposition to understand what your target customer market is perceiving and compare that to what you believe your value proposition and compelling reason to buy are. Should there be a gap between these, the review will suggest strategies to close that gap.  

Business Model Review
This exercise will map out your business model and business strategy and understand what is working or not working for your company to continue on its desired growth trajectory. We use Strategyzer’s Business Model Canvas to visualise your business model.

In-depth Reviews

(designed to be 3-4 weeks long)
The Scope and input material for IN-DEPTH REVIEWS are adjusted so that the review can be completed within 3-4 weeks’ duration of you supplying required material. All IN-DEPTH REVIEWS are conducted on material that you provide to us. Your subscription to Growth Velocity Diagnostics - Nitro is a prerequisite for IN-DEPTH REVIEWS engagements. All of our consultants conducting IN-DEPTH REVIEWS are AI assisted.

Go-To-Market Analysis
Review and analysis of the marketing and sales approaches and processes, and performance of these programmes in conjunction with messaging / positioning, product development and customer success with the current Target Customer Market and Next Target Customer niche market segment, with suggested strategies to apply for increasing growth and retention in the current Target Customer Market and pursuit of the Next Target Customer.

Product Analysis
Review and analysis of your Product Development processes and Product competencies in order to identify areas requiring improvement and suggest strategies that will accelerate business growth through improved Product competencies. 

Business Strategy Analysis
Review, analysis of, and suggestions for strategies to improve upon your processes and skills in designing, developing and executing on business models, business plans and business strategy. Items reviewed may include, but not limited to:

• Business Growth Readiness (using output of Growth Velocity Diagnostics)

• Value Proposition 

• Business Model 

• Business Model Environment 

• Business Plan on a Page

• OKRs

• Strategy Execution

• Stakeholder Engagement (Board & Investors)

• Regulatory Compliance

• ESG

Business Engineering Design

(usually 6-8 weeks long)
The Scope and input material for BUSINESS ENGINEERING DESIGN are adjusted so that the review can be completed within 6-8 weeks’ duration of the start of the engagement and you supplying required material and at least one (1) part time liaison / analyst with requisite skills for the engagement, as determined by us, and is available to participate and contribute to the engagement as your representative. All BUSINESS ENGINEERING DESIGN engagements are conducted on material that you provide to us and using collaborative workshops with your team of up to 10 people. BUSINESS ENGINEERING DESIGN services are conducted on-line and virtual where possible, and on-site where the virtual approach does not lend itself to the transformation outcomes desired from these ENGINEERING DESIGN exercises. Your subscription to Growth Velocity Diagnostics - HyperDrive is a prerequisite for BUSINESS ENGINEERING DESIGN engagements. All of our consultants conducting BUSINESS ENGINEERING DESIGN are AI assisted.

Business Model Development
Using a collaborative process, design or refine your Business Model using Strategyzer’s Business Model Canvas and then transcribe the Business Model into the Business Strategy document and (Business) Strategy on a Page. A detail scope is for your engagement will be produced as part of a statement of work and concluding a conversation about your Business Engineering Design needs. 

Deliverables usually include: 

• The Business Model [using Strategyzer’s Business Model Canvas in miro]

• The Business Strategy [MS Word document]

• Objectives and Key Results (OKRs) (90 day focus) [spreadsheet list or Workboard]

• 18-month Strategy on a Page [infographic]

Software Product Commercialisation Strategy
Using a collaborative process, design or refine your Software Product Commercialisation Strategy using Strategyzer’s Business Model Canvas and then transcribe the Business Model into the Product Commercialisation Strategy document and (Commercialisation) Strategy on a Page. A detail scope is for your engagement will be produced as part of a statement of work and concluding a conversation about your Business Engineering Design needs. 

Deliverables usually include: 

• Basic market analysis

• Customer Value Proposition with product-market fit (conceptual)

• Whole Product Model

• Business Model [using Strategyzer’s Business Model Canvas in miro]

• Business Experimentation Plan (to validate business model and product-market fit and product features)

• Objectives and Key Results (OKRs) (90 day focus) [spreadsheet list or Workboard]

• 18-month Strategy on a Page [infographic]

Bureau Consulting Services

(3 month minimum term)
Bureau Consulting Services will be as described in the applicable order form or statement of work. Delivery period and/or expiration period will be as stated in the applicable order form or statement of work. Minimum terms are applied so that the part-time contribution of the Director or Controller has sufficient duration for enabling a positive change in your organisation.

Mission Director
Part time Mission Director, minimum 4 hours per week and 3 month duration, to provide:

• Governance coaching for Angel Investor, VC partner, or other institutional investor

• Governance coaching for Customer’s Executive Leadership Team

• Go-To-Market coaching for Marketing and Sales Leads

• Enterprise Sales coaching for Sales Leader

• Business Operations coaching for CEO or COO

Flight Controller
Part time Flight Controller, minimum 4 hours per week and 3 month duration, to provide:

• Marketing Campaign Planning and Execution coaching to Marking and Sales Lead

• Customer Success Coaching for Customer / Account Lead