Discover What Your
Website Really
Says About
Your Company
In less than
5 minutes
When your website isn't clear, everything downstream gets harder.
Sales. Hiring. Capital raising.
How Core Identity Works
Enter your website
Get your Core Identity
Refine
What you'll discover in minutes
Your Core Identity
A clear view of the Purpose, Vision, Mission and Values you’re currently broadcasting to the market. And whether your real story is coming through.
Clarity Gaps
Where your messaging is unclear, generic, or misaligned with what you intend, and where small changes can have the biggest impact.
Your Value Proposition
How your website currently presents your value to customers, candidates, and investors, and where those messages diverge.
Refinement Tools
Guided AI tools to quickly refine your Purpose, Vision, Mission, Values, and Value Proposition so they better reflect who you are.
Trusted by B2B SaaS Leaders
80%
of users deployed Core Identity results in their website content
<5 min
Time to complete analysis
$0
Zero cost to try Core Identity
Clarity by design
Purpose-built for startups
Core Identity is designed specifically to interpret how startups present themselves online. Its AI agents are trained for brand analysis on real websites, not generic ChatGPT prompts.
Fast and Focused
Get clear results in under five minutes, with refinement tools built in so you can act immediately.
Private and secure
Your data stays within ThinkGo’s secure environment. Nothing is shared or reused.
Ready to discover your Core Identity?
Find out what your website is really saying about your Purpose, Vision, Mission, Values, and Value Proposition. It only takes 5 minutes and it's completely free.
After Core Identity: what's next?
Core Identity gives you a fast, evidence-based snapshot of how your company presents itself, using your website as the source of truth.
If you want to go deeper, ThinkGo Diagnostics assesses your wider business and growth context, including your value proposition, strategy, competitive environment, and execution signals.
Together, they help SaaS leaders move from clarity → insight → informed action, without guesswork.
How long does Core Identity take?
The entire experience takes less than 5 minutes. You enter your website URL, our AI analyses it in seconds, and you get immediate results. Refining your messages is optional and takes as long as you want to spend on it.
Is my company data kept private?
Yes. Your company information and website content are kept confidential and not shared with other companies. All processing happens in ThinkGo's secure, private environment. We don't use public LLMs like ChatGPT—our AI is proprietary and controlled.
How many times can I use Core Identity?
You get 6 free analyses per account. This lets you test different messages, refine your website, and re-analyze as you improve. If you need more, you can email us to discuss options.
Do I need an account to use it?
You'll create a free account after you see your first results. This lets you save your work, refine your messages, and come back to view your history anytime.
What's the difference between Core Identity and Brand Analysis Deep Dive?
Core Identity is a free demonstrator that shows you your Purpose, Vision, Mission, Values, and Value Proposition. Brand Analysis Deep Dive is our premium offering that includes comprehensive brand voice and tone analysis, messaging consistency scoring, and strategic recommendations for improvement.
Can I edit the results my website produces?
Yes. You can refine and regenerate your Purpose, Vision, Mission, and Value Proposition statements. You guide the AI by giving it additional instructions about your company, your market, or your vision. The refinement tools are built right into the app.
How does Core Identity compare to asking ChatGPT or Claude?
Most founders try one-off AI prompts and get generic corporate jargon that sounds like every other startup. Core Identity is different: it's powered by proprietary AI trained specifically for brand and marketing analysis, it analyzes your actual website, and it's designed specifically for startup leaders. Plus, your data stays private in our secure environment.
What happens if I'm not happy with my results?
We'd love your feedback on how well the app does at generating your results from the initial AI assisted analysis. You can choose your rating and we use the aggregated results for tuning the AI agents. After logging into the app, you can refine the statements directly in the app with your own guidance to our ThinkGo AI agents.
Is this tool just for B2B SaaS companies?
Core Identity works best for B2B SaaS companies, which is what ThinkGo specialises in. However, any founder can use it to analyse their website's messaging about purpose (vision and mission), values, and value proposition.
What happens after I use Core Identity?
You'll have clarity on your Core Identity and Value Proposition. Many founders then use these refined messages on their website. When you're ready to dive deeper into your overall business strategy, growth planning, and benchmarking against similar companies, ThinkGo Diagnostics and our Boost Suite have you covered.
If I need more answers, who do I contact?
If you’re shopping around, we recommend exploring our site a bit, especially the viewable sample reports — you’ll find information about why to choose us, our methodology, and more.
If you need to get in touch with our team, you can always do so via email at [email protected] or by using our contact form.