CourageFacing challenges, adversity, opportunities and each other with bravery, empathy and respect.
Powering Your Progress
We thrive in high risk and high uncertainty business environments.
Our origin story
Necessity is the mother of invention.
ThinkGo and our first SaaS Strategy and Operations tool (StrategyOps), Diagnostics, was born out of helping fellow SaaS founders understand why their subscriptions weren’t firing and how to change that.
The premise behind the solution is simple: be better = grow faster. As business leaders we both know that the execution of that premise is incredibly difficult to implement company wide. ThinkGo Diagnostics provides a startup with better situational awareness through on-going business diagnostics, advanced business telemetry and automated business navigational aids to enable better strategy execution.
After a year of play-testing and refining features with founders, angels and VCs, we have rolled out ThinkGo Diagnostics as our first product so that any startup leadership team anywhere in the world can self-assess their readiness for accelerated growth, gain insights on why they might be stalled or not growing as fast, and get recommended actions on how to level up and improve. And, track their progress over time.
Business Leader and Strategist, Turn Around Specialist, Surfer
People are the secret to my successes in scaling-up and growing technology oriented start-ups or new business units and ventures. I've been fortunate to work closely with clever, driven, customer-focused people who have shared my drive for continual re-invention and incremental self-improvement applied to our business adventures. People can achieve incredible things as a team when they bring their talents and mix in mutual support, encouragement, open and honest feedback, grit and determination, aptitude, and adaptability to change. Refining that mix with a dash of inspiration and healthy portions of autonomy, empowerment and purpose is what I've been told I do best. I am hopeful that I'll be able to create the space for growth and accomplishments for future team members joining us at ThinkGo.
While global venture funding has recovered somewhat by December 2025 ($435 billion, down from 2021 peak of $671 billion), the SaaS apocalypse (SaaS-pocalypse) struck in late Feb '26, wiping $285 billion from SaaS valuations in a single 48-hour window, with total market cap losses eventually exceeding $1 trillion. With the release of advanced agentic AI, like Anthropic's Claude Cowork in early 2026, companies realised that if one AI agent could do the work of 10 people, they no longer needed to pay for 10 software seats from their horizontal general productivity tools such as CRMs, Service Management, Accounting: Salesforce, Hubspot, Oracle, ServiceNow, Xero, etc. So, this triggered a collapse of the per-seat pricing model and a market reset or cleanse. The 'Seat-Count' era of SaaS—where growth was hidden behind ballooning headcounts—is dead.
In the 2026 SaaS-pocalypse, the 'gut-feel' premium has vanished. We are seeing a 68% increase in leadership teams seeking 'StrategyOps' because the VCs they want to impress - AirTree, Blackbird, GD1, Movac, Costanoa, Sequoia Capital, and Felicis Ventures - no longer fund potential or vision; they fund proven execution.
ThinkGo Diagnostics provides the 'MRI scan' that stops the 'gut-feel' management that lead to the SaaS-pocalypse in the first place."- making VCs and investors even more nervous about SaaS companies. It was designed by our team to reduce speed wobbles and stabilise the often frenetic and reactive activities of a startup and scale-up who are trying to everything, everywhere all at once to survive. The baseline and benchmarks from Diagnostics bond evidence with intuition and suggested practical actions entrepreneurial leadership teams can use to navigate their growth better. It is built to provide business competency context with business performance to encourage open, honest and constructive dialogue and partnership among members of the leadership team and the institutional investors who are invited to guide and support their growth.
ThinkGo's solutions bridge the gap between overly complex enterprise strategy & execution tools and DIY solutions.
Our aim is that ThinkGo's methods and tools form the de facto business operating system trusted by B2B SaaS startups and their investors to grow their business through the scale up phase past $30 million ARR.
Our values
Our Core Identity
Our purpose: Empowering startup leaders to design and execute business strategies that survive, scale, and succeed.
Our vision: Becoming the trusted growth partner for b2b tech startups globally.
Our mission: Activating business strategy for accelerating startups.
Our team
Our team are former founders and senior leaders of both successful and failed tech based startups, scale-ups, and enterprises. We've translated the lessons learnt from our collective experiences into our products for our clients to navigate their successful business growth.
We are united in helping you gain and maintain sustainable accelerated growth and smashing the fail rate of startups.
We appreciate the membership of our clients, our community of contributors, and our partners / allies who provide us feedback and recommendations on our products, services and operations in order for us to be the company they rely upon to help them accelerate their business growth sustainably.
Our co-contributors
We are incredibly grateful to our amazing crowd of co-contributors for their insight, feedback, ideas and personalities in our products.
Kate Deen
Stewart Lomax
Neil Andrew
Stephen Dewar
Jason Westland
Mareike Breckwoldt
Jeff Turin
John Adams
Steven Graham
Stephanie May
Scott Elliott
John Gubbins
ThinkGo Limited
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