Discover What Your
Website Is Really
Saying About
Your Company
The Problem Most Startups Face
You've built something great. Your team believes in your mission. But when potential customers, employees, and investors land on your website, are they getting a clear picture of who you are and what you do?
66% of startups struggle to clearly convey their Value Proposition and Core Identity through their website.
Many founders either wordsmith vague corporate jargon or copy what they see on other sites. The result? Your real story gets lost. This confusion costs you: lost deals, missed hires, and harder fundraising conversations.
How Core Identity Works
1. Enter Your Website
Simply paste your company's website URL and hit launch. Our AI immediately goes to work analyzing your site.
2. AI Analyses Your Message
Our proprietary AI agents—trained specifically for brand and marketing analysis—examine what your website is actually broadcasting.
3. Get Your Results
In seconds, see your company's Core Identity (Purpose, Vision, Mission, Values) and Value Proposition as your website currently presents it.
4. Refine with AI
Use our AI agents to clarify and strengthen each element using your brand voice and brand tone captured in step 2.
What You'll Discover About Your Company
Your Core Identity
What your website is communicating about your Purpose, Vision, Mission, and Values. See if your real story is coming through.
Your Value Proposition
How you're currently pitching to three critical audiences: prospective customers, job candidates, and investors. Each needs a slightly different message.
Clarity Gaps
Where your messaging is confusing, generic, or doesn't match your actual vision. This is where you can make the biggest impact.
Refinement Tools
Our guided refinement system helps you strengthen your Purpose, Vision, Mission, Values, and Value Proposition in real-time with AI assistance.
Why Core Identity is Different
🤖 Purpose-Built AI
Proprietary AI trained for brand analysis
Not generic ChatGPT prompts
Trained on real startup websites
Your data stays private in ThinkGo's secure environment
⚡Fast & Actionable
Results in under 5 minutes
Immediate clarity on your messaging
Refinement tools built in
Save multiple versions of your work
After Core Identity: The Bigger Picture
Core Identity is your first step in ThinkGo's Boost Suite—a complete set of tools designed to help you navigate growth with confidence.
This free demonstrator is powered by the same AI that runs our premium Brand Analysis Deep Dive, which includes comprehensive analysis of your brand voice, tone, messaging consistency, and strategic recommendations.
When you're ready to go deeper into your entire business strategy—covering your business model, value proposition, competitive environment, strategy, and growth plans—you'll find everything you need in the Boost Suite.
Frequently Asked Questions
How long does Core Identity take?
The entire experience takes less than 5 minutes. You enter your website URL, our AI analyzes it in seconds, and you get immediate results. Refining your messages is optional and takes as long as you want to spend on it.
Is my company data kept private?
Yes. Your company information and website content are kept confidential and not shared with other companies. All processing happens in ThinkGo's secure, private environment. We don't use public LLMs like ChatGPT—our AI is proprietary and controlled.
At ThinkGo, we are data driven, data is at the very core of our products.
Your qualitative and quantitative information of your business is required to be able to baseline and benchmark your business and its competencies and readiness for accelerated growth
Data is the basis of how we create value for our customers, through the insights you get from Growth Velocity Diagnostics
Tracking your performance improvements is mission critical for us to achieve our purpose in breaking that 90% startup fail rate
Data is the main source of improvement for our products
Therefore, we take the respect and protection of your data privacy and security very seriously. For these reasons, there are few important points concerning privacy and security that we would like to let you know:
ThinkGo doesn’t share or sell company-identifiable financial or descriptive information to third parties. We may share this type of information exclusively through aggregation and anonymisation techniques, which prevent the information from being associated or identified with any one account, company, or individual. This information may be used for a wide variety of statistical and analytical purposes.
We safely store data in our systems in AWS’s cloud centre in Canada.
We maintain and process information in compliance with the New Zealand Privacy Act 2020 and GDPR.
You can read more information about data safeguards and use in our Privacy Policy and Data Processing Agreement.
How many times can I use Core Identity?
You get 6 free analyses per account. This lets you test different messages, refine your website, and re-analyze as you improve. If you need more, you can email us to discuss options.
Do I need an account to use it?
You'll create a free account after you see your first results. This lets you save your work, refine your messages, and come back to view your history anytime.
What's the difference between Core Identity and Brand Analysis Deep Dive?
Core Identity is a free demonstrator that shows you your Purpose, Vision, Mission, Values, and Value Proposition. Brand Analysis Deep Dive is our premium offering that includes comprehensive brand voice and tone analysis, messaging consistency scoring, and strategic recommendations for improvement.
Can I edit the results my website produces?
Yes. You can refine and regenerate your Purpose, Vision, Mission, and Value Proposition statements. You guide the AI by giving it additional instructions about your company, your market, or your vision. The refinement tools are built right into the app.
How does Core Identity compare to asking ChatGPT or Claude?
Most founders try one-off AI prompts and get generic corporate jargon that sounds like every other startup. Core Identity is different: it's powered by proprietary AI trained specifically for brand and marketing analysis, it analyzes your actual website, and it's designed specifically for startup leaders. Plus, your data stays private in our secure environment.
What happens if I'm not happy with my results?
You rate your results on a scale where you can tell us if they're "Still on the ground," "Taking off," "Going as expected," "Breaking atmosphere," or "Out in orbit." If you're not satisfied, you have remaining analyses to try again, or you can refine the statements directly in the app with your own guidance.
Is this tool just for B2B SaaS companies?
Core Identity works best for B2B SaaS companies, which is what ThinkGo specializes in. However, any founder can use it to analyze their website's messaging about purpose, values, and value proposition.
What happens after I use Core Identity?
You'll have clarity on your Core Identity and Value Proposition. Many founders then use these refined messages on their website. When you're ready to dive deeper into your overall business strategy, growth planning, and benchmarking against similar companies, ThinkGo Diagnostics and our Boost Suite have you covered.
If I need more answers, who do I contact?
If you’re shopping around, we recommend exploring our site a bit, especially the viewable sample reports — you’ll find information about why to choose us, our methodology, and more.
If you need to get in touch with our team, you can always do so via email at [email protected] or by using our contact form.
Trusted by B2B SaaS Leaders
80%
of users rate their results 3/5 or higher
<5 min
Time to complete analysis
$0
Cost to try Core Identity
Ready to Discover Your Core Identity?
Find out what your website is really saying about your Purpose, Vision, Mission, Values, and Value Proposition. It only takes 5 minutes and it's completely free.
Free tier includes 6 analyses. No credit card required